Explainer animations are a huge trend right now, and understandably so. They are an excellent way of engaging your customers on subjects that may otherwise not catch their attention. Using colourful imagery, dynamic movement and eye catching text will bring even the most mundane subjects to life.
Using one of the many generic explainer animation services that are available may seem like a great idea but you should think hard about whether it is worth the saving offered for these cheap, automated animations. You know the ones I mean – those animations with a hand drawing on all the different pictures, graphics sliding on and off screen as a voiceover tells a story about “James” who has a problem which your company can solve. A great idea in principal, but is it really all that engaging? Here are three disadvantages to generic explainer animation services.