Case Study
ATHLETE CAREER TRANSITION

The Brief

To create a series of videos that give an overview of the key areas of the business as well as several ‘piece to camera’ videos that can be sent to prospective businesses and athletes.

These included: 

  1. General overview
  2. Who we are
  3. Benefits to businesses
  4. Benefits to athletes
  5. Sales video to accompany sales emails to businesses
  6. Process explanation to be sent out to new/prospective athletes

 

The client needed consistency across all videos to ensure it fit in with their branding.

Creative Process

Approach

Working together we came up with the idea of a conversational setup with the three key figures in the business. The idea being that we would film them talking freely and naturally about each theme, discussing the history of the business and it’s key benefits to both athletes and businesses. We could then go through the footage and edit the conversations into short 2 – 5 minute videos.

Given the sporting background of the business we discussed the idea of giving the videos a ‘sports pundit’ feel, like a post match analysis after a football game. This setup would be familiar to the target audience and therefore help maximise viewer engagement.

The Setup

Our location was a studio in Cardiff which had a white infinity wall, which was ideal for us as we wanted minimal background distraction. We used a three camera setup to cover several angles simultaneously to get maximum coverage and use our time in the studio as efficiently as possible

From the Clients perspective

Storytelling plays a key role in our business and we feel the the best way to tell our story and that of our athletes is through video. The content on this occasion was to tell the story of ACT. Who we are and why we exist, this content was subsequently used on our new website and really brings our story to life.

Steve took the time to understand our business better than anybody else we’ve worked wth. He worked to understand our long-term video content goals and supported us to get the right content at the beginning of this journey.

Video has added huge value to our Business! Athlete Career Transition is built on people and matching personalities, something that you simply can’t get across on a piece of paper.

 If your business is considering investing in video content, do it! Make sure you have a rough idea of what you want to achieve and work with a great videographer like Steve who’ll make it come to life.

Steve’s charisma and personality meant that he was great to work with, and made everybody feel at ease. We wouldn’t consider another production company for our work.

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