Video Production Blog - Hints, Tips and exciting news!

Three smartphone video marketng mistakes & how to avoid them

Choosing to film marketing videos with your smartphone is a great decision, but there are some common mistakes to avoid to ensure your videos come out looking great and convey their intended message. #1 – Orientation Instead of explaining this one in a paragraph, take...

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Smartphone video – Pros and Cons

It's no secret that smartphones have gained amazing video capabilities in the last few years and that's great for people looking to create their own marketing videos for their business. With just your phone and a few others bits of kit (which you can learn about on my...

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A video marketing campaign example

Video is the king of content, but you have to use the correct type of video at each point of your customers' journey for it to be truly effective. Here we will look at how you can use a short series of videos to reach out to potential customers, build rapport, gain...

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What kind of video does your business need?

Everyone is talking about how great video content is for your business - and they're all right! It is great. However, it can be difficult to know what type of video content will work well for your business. Testimonial, sales letter, product video, explainer video,...

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Preparing yourself for an interview

A promotional video is greatly enhanced by audio snippets, or sound bites, of people talking about their company - or their opinion of another company's services. It creates another level of engagement and helps the viewer connect on an emotional level too. Being the...

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Three reasons to steer clear of generic explainer animations

Explainer animations are a huge trend right now, and understandably so. They are an excellent way of engaging your customers on subjects that may otherwise not catch their attention. Using colourful imagery, dynamic movement and eye catching text will bring even the...

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Getting the most out of your video shoot Part II: On the day

The day has come to shout ACTION! You've prepared everything for the day – thought about your audience, purpose and message of your video – now it's time to execute the plan! Efficient use of available time is key on the day. Video production is an interesting beast,...

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Getting the most out of your video shoot Part I: Preparation

Being involved in a video shoot of any nature is an extremely exciting prospect – it can be easy to get carried away in the excitement and not properly prepare for it, resulting in a video that may look great, but doesn't necessarily achieve the desired results....

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Lets get this show on the road!