Athlete Career Transition – Promotional Videos
The marketing team at ACT wanted some new videos to go with the company’s rebrand. They were looking to up the production value on previous videos they had produced as well as talking about specific subjects relating to the company’s history, offering and future plans.
After an initial discussion we agreed that a conversational approach was best – rather than speaking directly to the audience in a “piece to camera” style video. We wanted the three key people in the business (Weslsh Rugby international’s Andy and Steve Moore, as well as sports psychologist Ben to discuss their experiences and passion for the business in a round table type setup.
We hired a studio space and filmed with three cameras and the whole discussion lasted about an hour. I then went through the footage to find the relevant sections throughout and edited them together into shorter 3 – 5 minute videos, making it seem like one conversation.
What Skills Competition Wales saySteve was great to work with. He completely understood our brief and made a short film that exceeded expectations.
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