Lexus LC500 + LC500H Car Launch
Dominic from Lexus Cardiff approached me when they were planning this VIP launch event and we set about discussing how best to capture the event. We knew the car would be the star of the show, however they wanted something a little more. The centre prides itself on their highly experience led values – it’s not just the car, but the experience the customer receives from Lexus. We decided to use this event and beautiful car as a backdrop to promote this idea.
I experienced first hand the welcoming atmosphere given by Darryl and his team – having seen top gear a few times definitely helped when filming this project!
What Lexus say
Steve came to us with some great ideas about how to cover our VIP event. He was easy to talk to and was always available in the run up to the event. On the day of the shoot he was organised, friendly to all Lexus staff and our guests and made sure not to get in the way of the event which meant the day ran to schedule.